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Century Sacred Elites: The road of excellent high-quality customers is getting wider and wider

Century Sacred Elites: The road of excellent high-quality customers is getting wider and wider


The 22nd Century Ceremony of Taikang will be held soon. The data shows that the shortlisted elites of Shengdian Taikang Life Insurance contributed 10% of the value of new orders and 20% of the number of happy appointments with 0.18% of manpower.

  Excellent professionalism

The annual holy scripture of the century is a concentrated display of the transformation achievements of Taikang team. Among the elites of this year’s Sacred Code, 93% are Taixing members, 81% are Samsung members and above, an increase of 9 percentage points year-on-year; health and wealth planners (HWP) account for 18%, an increase of 5 percentage points year-on-year.

Taixing is the honorary title of Taikang Life Insurance for long-term service elite salesmen. She/their performance reaches the standard every month, insists on providing professional and long-term services to customers, and builds a solid foundation for traditional high-performance teams.

Taikang focuses on the construction of HWP innovative and outstanding teams. New faces such as HWP Entrepreneurs and HWP Partners joined for the first time, which also became a highlight of the shortlisted elites of this year’s ceremony.

The release of the new basic law of HWP has opened up a complete and clear development path for the Taikang team. On the one hand, it guarantees the continuity of individual outstanding attributes, on the other hand, it encourages the formation of an elite team, promotes HWP partners, and finally becomes an HWP entrepreneur. Since the birth of the first batch of 25 HWP partners in 2022, a total of 185 people have been listed. In 2023, the first batch of HWP entrepreneurs will be promoted, and 13 new HWP entrepreneurs will come out.

At the same time as promoting HWP and Taixing high-quality teams, Taikang worked hard to attract the base agent team. The company proposes to strengthen the closed loop of longevity and tackle the closed loop of health. Through the establishment of a healthy closed-loop, it will better support the development of the foundation agent team, expand the foundation, and provide a solid foundation for the transformation of outstanding performance.

  Large contribution to production capacity

The shortlisted elites of this year’s holy scriptures contributed one-tenth of the new order value and one-fifth of the happiness appointment with one-thousandth of the manpower. Excellent performance is the company’s strategy, business model, sales model, and excellent team. The result of a great innovation.

Taikang created the “Taikang Program in the Longevity Era”, and launched a four-in-one business model of active pension, high-end medical care, excellent financial management, and life care, forming three closed loops of longevity, health, and wealth. “Happy appointment” is the direct embodiment of Taikang’s plan. Statistics show that the number of sales and the value of new orders of “Happy Date” have been growing at double digits for three consecutive years, and the cumulative number of sales has exceeded 180,000. The number of happiness appointments for elite elites in this year’s Century Sacred Code increased by 53% year-on-year, showing that the outstanding teams have brought about stronger growth in appointments.

Relying on the layout of medical and nursing entities, Taikang launched a new marketing model of “super experiential marketing” to build a more efficient sales model. In 2022, the number of visits to the super-body scene will exceed 3 million, effectively driving performance growth.

The new business model and sales model bring strong impetus to the new career of HWP. After more than five years of development, the per capita production capacity of HWP has increased significantly. As of February 28, 2023, the total manpower of HWP has exceeded 12,000, the cumulative standard insurance contribution has exceeded 5 billion, and the accumulated happiness has exceeded 15,000. The HWP project has 42 institutions across the country, and 32 HWP workplaces have landed and opened, covering all major provinces, regions and central cities. HWP has become the most eye-catching landscape for the transformation of the industry team.

  High quality team

Statistics show that 80% of the elite shortlisted for this ceremony have a college degree or above, and high education has become a significant feature of Taikang’s team’s specialization, professionalism, and performance optimization.

Taking HWP as an example, Taikang insists that the high standard of HWP recruitment remains unchanged. All the teams have a college degree or above, more than half of them have a bachelor’s degree or above, and 85% are under 45 years old. The main population is between 25 and 35 years old, and HWP is younger , high education, high income, and high performance attributes are highlighted.

Taikang has created four major systems of recruitment, training, motivation and growth to promote the professionalization and professional development of the HWP team. Establish and improve the training system, and top-level resources empower HWP career development in an all-round way. Taking advantage of the high-quality resources of the big health ecology, it provides one-stop comprehensive training for HWP, and strengthens professional cognition and skills throughout the chain. Established GPA General Practitioner College and ETA Management Wealth College to create triple identities of HWP insurance consultant, general practitioner and financial expert, and select outstanding personnel to participate in training at Tsinghua University, Peking University and overseas colleges.

Taikang also builds a high-level workplace for HWP, provides the best location, the best office building, and the highest standards, and creates a top-level workplace environment that integrates education and training centers, professional workplaces, and health and wealth. At the same time, Taikang has also established a value system and honor system for HWP. In 2022, the HWP club will be formally established, through which teams can build personal and corporate brands. Recently, Taikang has also placed HWP advertisements on CCTV at high frequency to further enhance the excellent brand image of HWP.

With the high-quality development of the entire industry, Taikang, on the one hand, embraces medical care and takes the road of “insurance + physical services”, and on the other hand, takes the road of specialization, refinement, and excellent performance. The intersection of the two roads leads to a “happy appointment” The fruitful results of HWP have helped Taikang to better serve the people with market economy methods.



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