GA4 (398745346)

Card Game Animation joins hands with the cause of disabled people in China, and millions of cards are donated to support cultural welfare projects for the disabled.

Card Game Animation joins hands with the cause of disabled people in China, and millions of cards are donated to support cultural welfare projects for the disabled.

The cooperation donation ceremony for the cultural disability charity project between Kayou Animation and the China Association for the Promotion of Disabled People’s News and Publicity was held not long ago. The two parties have jointly launched a series of far-reaching charity cooperation. This cooperation aims to bring more care and support to the disabled group through the power of the enterprise. It also demonstrates the firm determination of Kayou Animation in fulfilling social responsibilities and promoting public welfare undertakings.

Share happiness and deliver positive energy

Kayou Animation donated 1 million cards to the China Disabled Persons’ Federation, and specially hired five autistic children to be the design artists for “The Divine Painting of the Stars”. At the donation ceremony, Lu Dazhen, vice president of Kayou Animation, introduced that cards are a new consumer category in the new economic era. Globally, they are an important part of the IP derivatives value chain and a symbol of the prosperity of the cultural industry. The times have given birth to the card industry, and Card Games has always adhered to the brand concept of “sharing happiness and delivering positive energy” to give back to the society and continue to organize many public welfare activities such as “Operation Warm Star”, “Operation Smile” and “Operation Green Card” to accompany and goodwill help autistic children integrate into the social family and protect the healthy growth of children.

Card games are unique in the domestic TCG field and have successfully led the card competition, the largest and most influential competitive event. In the past three years, Kayou has attracted 180,000 young people to participate in puzzle competitions, making positive contributions to promoting the innovation and upgrading of youth sports. Looking forward to the future, Kayou will deeply explore the positive value of cards in terms of collection, social interaction and puzzle, and is committed to accompanying young people to grow up healthily and happily.

Create employment opportunities for autistic children

After the donation ceremony, five children from Jinyuyi Art Rehabilitation Service Center for Disabled Children appeared. At the closing ceremony of the 2022 Beijing Winter Paralympics, “Dancing” by Jin Yuyi student Ji Ze and Liu Keyi’s “Colorful” were selected by director Zhang Yimou among more than 70 paintings and turned into a diameter on the floor screen of the Bird’s Nest. The 55-meter gramophone record presents the core theme of “eternal in warmth”. This time, Kayou Animation specially invited them to become the design painters of “The Divine Painting of the Stars”, and awarded 5 autistic children with little painter certificates, encouraging them to express their unique and beautiful inner world through their paint brushes.

In the future, children’s art works will become rare public welfare collection cards through the secondary creations of card game animation designers, so as to encourage more disabled children to pick up paint brushes, explore their creative talents, and form more aesthetic education achievements. .

Plan to invite 100 young disabled painters

Guo Liqun, executive vice president of the China Disabled Persons News Promotion Association, revealed that they plan to invite at least 100 disabled teenagers with painting and design abilities across the country within a year to serve as image designers for card games. Cards designed by disabled youths will be authorized to be printed after being reviewed and approved by experts to help disabled people gain employment and increase their income. “I hope that Kayou will continue to use ‘art + public welfare’ as a carrier in the future to guide more people to pay attention to and understand the disabled, and provide them with better guidance and a stage to display their talents.” Guo Liqun said.

He told the interviewer that since cards are still a new thing in China, they conducted detailed and rigorous research in the early stage and found that this category of products, as a representative of new consumer formats, has been deeply loved by young people in recent years, with popular classic animations and diverse interests. The game’s unique gameplay and professional events carry cultural, artistic, competitive and other value connotations. As a leading domestic card game company, Kayou Animation Co., Ltd. has been continuously fulfilling its corporate social responsibilities, adhering to the company’s values ​​of “kindness and kindness”, and continues to create value for the development of social welfare undertakings.

It is understood that Kayou launched the “Warm Star Operation” in 2021 to provide support and correction education for young people with autism and provide assistance to autistic families. In 2022, Kayou launched the “Green Card Action” to conduct public welfare aesthetic education classes for autistic children, hold art therapy art exhibitions, and make unique cards from paintings created by autistic children. At the same time, cards donated by card enthusiasts are collected and reused to give them new value and life. Consumers can donate idle cards on the mini program to obtain starlight points and exchange them for these charity cards.

On the road of public welfare, Kayou Animation has taken a solid step, bringing real help and warmth to the disabled group. This love and responsibility are not only reflected in specific public welfare actions, but also integrated into the corporate culture and development philosophy of Kayou Animation. Looking to the future, we have reason to believe that Kayou Animation will continue to uphold its original intention of public welfare, join hands with more partners, jointly contribute more to the cause of disabled people and social welfare undertakings, and write a more heart-warming chapter.

Source link