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Canon continues to participate in the annual VR event, leading a new era of VR video production to the public

Canon continues to participate in the annual VR event, leading a new era of VR video production to the public


On February 24, 2023, Canon presented its 8K 3D 180° VR shooting solution and 3D 360° VR shooting solution at the FBEC Future Business Ecosystem Link Conference, attracting many participants to participate in the experience. At the same time, Canon EOS VR system won the “Annual XR Commercial Value Potential Award” and won the “Annual XR Commercial Value Potential Award” by virtue of the advantages of direct shooting of 3D images, easy realization of high image quality, and easier editing in post-production, which greatly improved the convenience of shooting and production efficiency. and the affirmation of practitioners. The theme of this conference is “Moving Forward with Courage and Chasing the Light”, presenting cutting-edge scientific and technological achievements in an all-round way.

Canon’s booth attracted many visitors to experience the charm of VR

  Following the trend and based on innovation, Canon EOS VR system was recognized

With the popularity of 3D video, VR has penetrated into the public’s field of vision, allowing consumers to experience immersive sensory enjoyment. However, VR film and television resources, especially high-quality content, are still scarce. The emergence of Canon’s 3D 180° VR shooting solution has broken technical barriers, empowered professional-level VR film and television shooting, and has more advantages in shooting, post-production, uploading and distribution. This solution solves the pain points of the complicated VR video shooting process and cumbersome post-production steps in the past. It not only ensures professional video capabilities but also simplifies the shooting logic, lowers the threshold for VR video shooting, and provides more companies and enthusiasts who want to dabble in VR video shooting. Provides the possibility of easy entry.

EOS VR system won the “Annual XR Commercial Value Potential Award”

One year after its release, the EOS VR system has been successively used in VR film and television shooting, starry sky VR photography, pet VR photography, wedding VR photography and other fields. With its high-quality and efficient shooting experience, it has broadened the creative boundaries of VR content creators , has been recognized by many practitioners. For this reason, the 7th Golden Gyro Award awarded the “Annual XR Commercial Value Potential Award” to the EOS VR system. Previously, the system has also won the “Annual XR Industry Technology Innovation Award” at the 6th Golden Gyro Award, and Sina VR’s 2021 “Annual Excellent VR Hardware Award/Excellent VR Industry Solution Award”. The new award also proves the application prospect of the EOS VR system in the VR industry and its significance to the VR industry.

The starry sky captured by the EOS virtual reality system (the original image of the sensor, without equirectangular projection)

Wedding video from a new perspective of 3D VR (picture in the head-mounted display, equirectangular projection has been carried out)

againDebut at FBEC In 2022, create an immersive visual feast

8K 3D 180°VR shooting solution

Canon’s EOS VR system made its second appearance at the VR Ecosystem Conference, which still attracted many participants. The EOS VR system is the first 3D 180° VR shooting solution with interchangeable lenses. It only needs one camera + one VR lens to complete the shooting. Based on the parallax of the two equipped lenses, it can directly shoot 3D stereoscopic images, which is more immersive than traditional videos. Because its field of view is half of that of 360° VR video, it is easy to achieve high image quality, and the details of the image are clearly visible, with a full three-dimensional effect. The photographer can hold the camera to shoot, so that the lighting can be arranged more flexibly, and the picture is not easy to be blurred. In the XR & Metaverse Immersive Experience Zone, VR practitioners and enthusiasts scrambled to get started with 3D 180° VR shooting solutions and feel its novel fun and charm.

When the XR industry is ushering in a new stage of development, Canon has further developed the omni-directional and multi-scene VR market, and officially exhibited a 3D 360° VR shooting solution. The solution is composed of four EOS R5/R5C bodies and a VR double fisheye lens kit, which supports shooting 360° panoramic VR videos, and has attracted the attention and exchanges of many practitioners.

3D 360°VR shooting solution

With the advancement of cutting-edge display technologies such as virtual reality and mixed reality and the continuous development of application scenarios, the imagination of VR creation will be infinitely opened and magnified. Canon has a long history with XR. As early as 1997, Canon entered the MR field. In the following two decades, camera simulator applications, head-mounted display devices, and various VR shooting solutions have been successively launched, and they have always been at the forefront of industry development. Facing the future, Canon’s EOS VR system and more XR solutions have greater potential. Canon will also work with more professional photographers to produce high-quality VR content, further driving photographers to devote themselves to VR video creation, and jointly build a more Unique and innovative VR content ecological environment.

For the convenience of readers, Canon in this article may refer to: Canon (China) Co., Ltd., Canon Co., Ltd., Canon brand, etc.

  



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