Cadiz joins hands with the academy to award young creatives in the circle, becoming the “head player” of smart lock brand rejuvenation
In the Internet age, digital economy, and consumption upgrades, under the interaction of multiple backgrounds, the super-large market volume that the post-Generation Z wavers can leverage has become the growth engine of new consumption. In line with the upgrade and iteration of the brand, the Cadiz x Academy Award has opened up a parallel interactive route among young people, so that young people can always stand with the Cadiz brand.
In the Academy Award 2023 Spring Contest, Cadiz and the Academy Award will join hands again, with the theme of “Cadis Clairvoyance locks you at a glance” as the advertising theme, and will enter Wuhan University, Renmin University of China, Jinan University, Shanghai Normal University, Suzhou University, etc. 1,830 colleges and universities and 5,000+ colleges and departments have started a new round of youth creative journey, calling on the brave “Kai” warriors in Kasuga to jointly unlock the new product – K20 Pro Max 3D human face and cat-eye video screen smart lock, from a young perspective Interpret the core of the product, and look forward to growing together with young consumer groups, continue to deeply understand and pay attention to the needs of young people, and resonate with young people spiritually, thereby forming value recognition.
Unlock the full level of guardianship, Cadiz leads the digital and intelligent life of young people
Kaadas focuses on the field of smart locks. It is a national high-tech enterprise. It has been adhering to the concept of providing comfortable, convenient, safe and high-quality life for every consumer in the world. It is the official smart door lock for the Hangzhou Asian Games and the Asian Paralympic Games. .
Kaidis K20 series is a hot product in the industry, and this innovative upgrade adds another masterpiece – K20 Pro Max 3D face cat-eye video screen smart lock, which is a combination of 3D face recognition, remote visual cat-eye camera, indoor high-definition color screen and local doorbell It is an all-round product with other functions in one. It adopts WiFi low-power keep-alive technology and low-power video SOC solution. It is also equipped with Tencent Cloud IoT Video video streaming technology and distributed forwarding technology, which can achieve 300-400 milliseconds low latency. The picture is displayed in seconds to ensure a smooth and reliable video experience.
Security is an attitude, but also a responsibility. Cadiz K20 series smart locks continue to be upgraded to gain insight into consumers’ needs for home security. K20 Pro Max is the industry’s first smart lock that supports WeChat’s strong reminder function. When a visitor presses The moment the doorbell is ringing, the owner’s WeChat will immediately receive a “pop-up window + ringing reminder”. The effect is similar to that of a WeChat video call call, and it is truly possible to not miss the visitor’s visit information. Kaidis uses high-tech technology to innovate and develop enterprise products, and takes the lead in setting a benchmark for youth in the industry. It expects to receive the most vivid and direct creative feedback from young consumers, build effective links with Generation Z, and continue to strengthen the youth market, so as to truly Leading young people’s digital and intelligent lifestyle.
Embrace Generation Z and gather the power of youth to create a better life
Generation Z young people have unrestrained imagination and creativity, and they are also the main force of future consumption. They have higher quality requirements for smart home life products. Therefore, brands need to resonate with young people, understand their consumption needs, and help new students The strength of the generation, enhance the young generation’s sense of identity with the brand, convey the brand concept to them, attract young people in the form of brand co-creation, do a good job in the “pre-education” of the market, and accurately target consumers.
As the “leader” in the smart lock industry, Kaidis uses creativity as a medium to invite young students to unlock a better life with one click, injecting more dynamic youth factors into brand development. Brand rejuvenation is not simply “youthful”, but to maintain vitality among generations of young people. In this season, Cadiz has upgraded its creative gameplay and will recruit 100 campus ambassadors in colleges and universities across the country to establish deep links with young people at the emotional and scene levels. As a college student KOL, “CADIS Star Promotion Official” has a strong vertical influence and self-propagation effect, which further penetrates into the circle of college students and empowers the dissemination of the Cadiz brand and creative works. There are many possibilities to reach a wider young consumer group.
The core of the creative strategy of “locking at a glance” by masters
The 2023 Academy Award Spring Contest has been updated in terms of gameplay. The creative types include print advertisements, short videos, advertising copywriting, marketing planning and IP design. One-click to unlock a better life is waiting for you.
【Print Ads】
According to the brand tonality of Kaidishi or K20 Pro Max 3D face cat eye video screen smart lock product positioning, create graphic works, and widely disseminate them in all channels such as WeChat, Weibo, outdoor media, and print media. The design direction includes but is not limited to life usage scenarios , hot topics, festival promotion posters, etc. The subject matter is not limited to KV, posters, illustrations, graphic design, etc. It can be a single work or a series of works.
PS: When submitting the work, it needs to be published on the Xiaohongshu or Weibo platform simultaneously, with two topics #一锯控解好生活# and #凯迪仕一直接你# and an Aite Kaidishi enterprise account. Xiaohongshu account @凯迪仕, Weibo account @凯迪仕智能锁锁.
[short video]
Create short videos around the theme, with a duration of 15-60s. The work is required to output opinions. The horizontal and vertical screens are not limited. It is suitable for social platform releases. The style is not limited. It can be a single video or a series of videos, with no more than 3 series.
PS: When submitting the work, it needs to be published on the Xiaohongshu or Weibo platform simultaneously, with two topics #一锯控解好生活# and #凯迪仕一直接你# and an Aite Kaidishi enterprise account. Xiaohongshu account @凯迪仕, Weibo account @凯迪仕智能锁锁.
【Advertising proposal】
According to this theme, write product creative copy for Cadiz K20 Pro Max 3D face cat eye video screen smart lock from the following three dimensions: Douyin script creation, product slogan, brand story.
The copywriting is required to highlight product advantages and convey the brand’s value proposition. It is suitable for online and offline communication, has the power of communication, is easy to remember, and easily triggers secondary communication.
PS: When submitting the work, it needs to be published on the Xiaohongshu or Weibo platform simultaneously, with two topics #一锯控解好生活# and #凯迪仕一直接你# and an Aite Kaidishi enterprise account. Xiaohongshu account @凯迪仕, Weibo account @凯迪仕智能锁锁.
【Marketing Planning】
Combining market environment, brand positioning and other factors, we provide Kaidishi with an integrated communication plan. The planning direction is not limited to brand event planning, online and offline linkage communication activities that can detonate topics, brand cross-border marketing, campus marketing, festival marketing (can be Combined with popular festivals such as Valentine’s Day, Mother’s Day, Mid-Autumn Festival, Christmas, Spring Festival, etc.). It is required to hit the consumer group, highlight the product advantages, shape the youthful and tonality characteristics of the Cadiz brand, and become the preferred smart lock brand for consumers.
【IP design】
1. IP image or derivative peripherals: conform to the brand tone, convey the brand image, can be anthropomorphic or cartoon, the design must be both aesthetic and interesting, and a creative description must be attached.
2. Digital virtual human: Customize and incubate the brand’s own virtual digital human IP for Cadiz. Combined with brand culture, we hope to bring consumers a more three-dimensional and vivid social experience, and help the brand in the game of digital intelligence upgrading and dimensional development Accelerate on the road, you need to attach a creative description.
PS: When submitting the work, it needs to be published on the Xiaohongshu or Weibo platform simultaneously, with two topics #一锯控解好生活# and #凯迪仕一直接你# and an Aite Kaidishi enterprise account. Xiaohongshu account @凯迪仕, Weibo account @凯迪仕智能锁锁.
Spring returns to the earth, full of vitality, Cadiz and the Academy Award once again join hands on the journey of youth creativity, leading the industry trend, handing the brand’s rejuvenation marketing into the hands of young people themselves, and helping to promote the digital and intelligent life of Generation Z. We sincerely invite Young students are working hard to unlock a better life with one click!
