Building an Honest Consumption Environment Together to Boost Financial Consumption Confidence Minsheng Bank Hongqiao Sub-branch Launches “3.15” Consumer Protection Publicity Campaign-Times Finance-Northern Network

On the occasion of the “3.15” Consumer Rights Protection Day in 2023, in order to continue to deepen the “customer-centric” business philosophy, fulfill social responsibilities, strengthen financial consumer education, and help build a harmonious customer relationship and financial environment, strict In accordance with the overall work deployment requirements of the head office and branches, Tianjin Hongqiao Sub-branch of Minsheng Bank organized the 2023 “3.15” Consumer Rights Protection Education and Publicity Week.

The promotional theme of this campaign is “Building an Honest Consumption Environment and Boosting Confidence in Financial Consumption”. Through the combination of online video shooting, offline hall face-to-face and going out, all staff will work together to do a good job in publicity.

　　Online Interpretation of “Fan Circle Welfare” Focusing on Teenagers

Combining the hot issues of public concern, the bank constantly innovates financial education methods, actively develops common related fraud issues caused by the current youth “fan circle welfare”, and invites young people of the same age to shoot promotional videos! The Internet has become an important platform for primary and middle school students to learn knowledge, exchange ideas, and have leisure and entertainment. It helps to broaden the thinking and vision of young people. In recent years, the fan economy has become a new business model in the Internet entertainment industry. Raising funds to vote for celebrities and purchasing products endorsed by celebrities has become a boom, and many minors are addicted to it. Some criminals take advantage of this opportunity to focus on the weaknesses of minors such as their lack of social experience, poor awareness of prevention, and blind star chasing, and commit cyber fraud under the guise of celebrity assistance, which not only causes economic losses to the family, but also casts a psychological shadow on the minors. . Doing a good job of deception analysis through video promotion can better appeal to parents and schools to guide them correctly and prevent children from being deceived.

　　Face to face offline

Based on outlets, sub-branches vigorously create a publicity atmosphere in halls. The slogan of “Building an Honest Consumption Environment and Boosting Confidence in Financial Consumption” was played through LED scrolling to expand the scope of publicity audiences, and the “3.15” financial knowledge publicity video was played in a loop on TVs and poster machines in the customer waiting area to create a strong publicity atmosphere. Financial knowledge leaflets, posters and other publicity materials are placed in the consumer rights protection column of outlets to make it easier for the public to obtain financial knowledge. At the same time, bank staff took advantage of the waiting time of customers to actively distribute promotional materials and analyze typical cases of infringement of consumer rights that have occurred around the masses in recent years, so that customers can truly understand the knowledge of financial security and prevention, and improve customers’ awareness of risk prevention and self-protection capabilities.

　　Community door-to-door publicity

The sub-branch organized employees to walk into surrounding merchants and communities, and carried out publicity on the rights and interests of financial consumers facing key groups such as community residents and the elderly. Timely carry out risk reminders for customer feedback points, social attention hotspots, and blind spots of new business formats, and remind consumers to pay attention to preventing illegal financial activities such as illegal fundraising, illegal lending, and financial fraud. Strengthen the education and publicity of the new regulations on asset management, guide elderly consumers to “not invest indiscriminately”, and establish the concept of rational investment and value investment; guide young consumers to “not lend indiscriminately”, establish a concept of rational borrowing and consumption, and stay away from bad online loans on campus. In response to false news such as “credit whitewashing” that the majority of financial consumers are concerned about, actively popularize the inquiry channels and methods of corporate and personal credit reports, help credit information users understand the latest credit information policies, and remind the public to cherish their credit records.

Banking services are no small matter. Tianjin Hongqiao Sub-branch of Minsheng Bank continues to adhere to the “customer-centric” service concept. Taking the “Education Publicity Week” as an opportunity, we will continue to deepen the digitalization of operations, strive to provide consumers with more comprehensive, considerate, and more direct convenience services, and earnestly fulfill our social responsibility to help build a harmonious financial environment.