It captures the charm of all things and conveys the greatness of the past and present. As the Year of the Dragon approaches, SM Tianjin Binhai City Plaza (hereinafter referred to as “SM Plaza”), Tianjin Museum, Sichuan Intangible Cultural Heritage Daoming Bamboo Weaving and other four major national endorsement resources have joined forces to produce the giant “Boyun All Things – 2024″ New Year Oriental Culture Intangible Cultural Heritage Art Season”! The three major themes of culture, art and future run through the entire quarter, leading Tianjin citizens to appreciate the oriental charm of the museum!
Platforms in various cultural fields kicked off together
At 11 a.m. on January 13, with the wonderful performance of Tianjin Hanfu Association’s national style and elegance, the SM Plaza New Year Oriental Culture Intangible Cultural Heritage Art Ceremony kicked off grandly. Ms. Shen Yan, Deputy Director of the Tianjin Museum, and Ms. Zhang Xin, Chief of the Cultural Tourism Section of the Tianjin Port Free Trade Zone Bureau of Culture and Education, successively delivered wonderful speeches, and met with Mr. Wei He, Director of the Cultural and Creative Department of the Tianjin Museum, Mr. Ji Lianyou, an artist of the Tianjin Intangible Cultural Heritage Association, and SM Representatives of the square’s business management came on stage to help start and unroll the scroll of “Boyun All Things”, which also heralded the official opening of the 2024 SM Plaza New Year Oriental Culture Intangible Cultural Heritage Art Season!
Cross-border joint brand Tianbo inherits the past and the present
Catering to the current consumers’ high national self-confidence and strong identification with Chinese culture, SM Plaza actively integrates offline resources and traffic, and conducts a new exploration and combination of culture + business integrated development. As the first time for Tianjin Business to join forces with the resources of Tianjin Museum, Tianbo provided 20 rare exhibits, allowing cultural relics to leave the museum and make a stunning debut in the shopping mall. These include “Flowers and Birds” by the Yuan Dynasty painter Qian Xuan, “Peach Blossoms and Wonderland” by the Ming Dynasty painter Qiu Ying, Tang Yin’s “Returning to the Shadow on the East Gate”, Dong Qichang’s “Fragrant Trees and Yao Feng”, as well as cursive calligraphy works by Liu Yong and Zheng Xie of replicas. At the exhibition site, professional commentators from the Tianjin Museum explained the details of the exhibits and the historical stories behind them. The unique and creative Tianbo limited cultural and creative peripherals, popular online stamp collections and other interesting interactions have also received enthusiastic participation from consumers. While creating a strong cultural and artistic atmosphere, consumers can experience a unique experience while shopping. Take a cultural tour of the museum in the shopping mall to experience the unique charm of historical relics.
Intangible Cultural Heritage Celebrating the Year of the Dragon Affiliated Business+
Another highlight of this art exhibition at SM Plaza is the 8-meter thousand-year-old bamboo weaving auspicious dragon jointly created with the Sichuan intangible cultural heritage – Daoming Hongmei Bamboo Weaving.Coinciding with the Year of the Dragon, SM Plaza sincerely invites Mr. Xiao Yao, a new generation inheritor of bamboo weaving born in the 1990s, to create an auspicious dragon intangible cultural heritage art work and bring the best of the Year of the Dragon to Tianjin consumers.