“Beijing Audiovisual” Fine Arts Exhibition Debuts at CIFTIS to Tell Chinese Stories with Fine Arts
The 2024 China International Fair for Trade in Services (hereinafter referred to as “CIFTIS”) was held at the Beijing National Convention Center and Shougang Park from September 12 to 16. CIFTIS adheres to the theme of “global services, mutual benefit and sharing” and aims to promote the development of global trade in services and inject new impetus into the development of the world economy. As an important part of the cultural and tourism service special exhibition area of CIFTIS, the “Beijing Audiovisual Exhibition” not only fully displays the content creation and production, technological innovation services, industrial R&D upgrades, service capacity carrying and application scenario experience of Beijing’s audiovisual industry, but also brings an audiovisual feast to the audience through a series of new highlights.
Immerse yourself in the scene – inspire inspiration and imagination
The exhibition area of the “Beijing Grand Audiovisual” exhibition of this year’s CIIE is more than 1,000 square meters. Among them, the art exhibition area, as an important part of the “2024 CIIE Beijing Grand Audiovisual Exhibition”, focuses on displaying the creation results of Beijing’s audio-visual and art masterpieces since 2023, and promotes a number of excellent films, TV series, cartoons, documentaries, online audio-visual programs and other art masterpieces, demonstrating that literary and art workers in the new era adhere to the people-centered creative orientation, focus on the creation of realistic themes, and have the responsibility and commitment to tell the story of China in the new era well.
The booth design of the “Beijing Big Audiovisual” art exhibition is unique. The exhibition hangs palace lanterns on the left and right sides of the main exhibition area of ”Beijing Big Audiovisual”, which is extremely symmetrical and aesthetically pleasing, while highlighting the vibrant radio and television style. There are 24 palace lanterns in the main booth, displaying nearly 100 art masterpieces, fully demonstrating the creative achievements of “Beijing Big Audiovisual”.
Walking into the exhibition area is like stepping directly into the classic scenes of the popular TV series under the brand of “Beijing Big Audiovisual”. The light box posters that come into view are shining, immediately mobilizing the audience’s audio-visual memory. The arrangement of scene re-enactment makes people immersed in it. You can return to the old days with the male and female protagonists in the immersive green train of “South to North”; in the interactive photo-taking and check-in area of ”The Story of Roses”, the oil paintings in the play and the “second creation” of fans complement each other, directly bringing the audience closer to the hot drama. A large number of yellow roses were also arranged on the scene. The audience took photos with their lovers or couples here, and then excitedly shared them on social platforms in exchange for a limited-time yellow rose. The audience posed for the classic poses of the characters in the play, leaving unforgettable moments; and the 6-meter curved landscape screen of “My Altay” seems to take you to the vast Altay grassland to experience the magnificent scenery of northern Xinjiang. These creative designs immerse every audience in a feast of literary and artistic masterpieces. There are also interesting “Call backs”. On the side of the outer wall of the big screen of “My Altay”, the classic line from the play was added: “Who is in Beijing?” Passing by audiences smiled knowingly and took photos to share.
Surrounding charm——Bringing unique interactive experience to the audience
In the first half of 2024, the “Beijing Big Audiovisual” brand has achieved remarkable results in TV series, radio and television works, and online audiovisuals. The number of registered works, the rate of recommended works by the General Administration, and the audience ratings are among the best in the country. In addition, there are many high-quality works that will meet the audience in the future, such as the Belt and Road themed TV series “Dahaidao”, the sequel to the popular TV series “Fearless 2″… The “Beijing Big Audiovisual” brand will continue to serve the audience and the audiovisual industry with high-quality creative attitude.
With the support of rich creative resources, the surrounding souvenirs with highlights also enrich the audio-visual experience in different forms. In addition, the original scene restoration and personalized interactive experience of the exhibition area make the audience immersed in it. There are three small booths in front of the booth. These carefully arranged small booths are like exquisite windows, showing a rich variety of film and television literary derivatives. Handbags, bookmarks, small pendants, refrigerator magnets, postcards, simple and practical film and television peripherals are integrated into the daily life of the audience in the form of small things in life, so that literary and artistic boutiques add some small surprises to life. In addition, derivatives such as the original book of “My Altay”, travel packages, bookmarks, refrigerator magnets, Kuaishou series plush dolls, Tencent’s “Rose Story” gift box, rain companions, puzzles, etc., not only show the influence of the “Beijing Big Audio-visual” literary and artistic boutique exhibition in literary and artistic creation, but also provide a unique commemoration for the audience. The audience stopped to appreciate and select their favorite derivatives. This move not only brings the audience closer to the film and television industry, but also adds more fun to the “Beijing Big Audio-visual” literary and artistic boutique exhibition.
Brand power——Diversified creation, showing new style of literature and art
Under the guidance of the brand of “Beijing Audiovisual”, fruitful results have been achieved in the creation, filing, distribution, broadcasting and ratings of major themes. A large number of excellent literary and artistic products have been launched, including TV series “South to North”, “Welcome to Maile Village”, “The Story of Roses”, “The Great Rivers and Flowing Rivers: Years Like Songs”, online dramas “My Altay” and “Under the Bustling City”, online movies “Bloody Nameless · Strike”, online variety shows “Together to the Future-2024 China Online Audiovisual Annual Ceremony”, “Shine! Grand Canal”, “Planting”, online short dramas “Surpass! Ajuan”, “My Homeward Journey Has Wind”, TV animations “The Grand Canal Romance 3”, “Maomao Town: Ocean Discovery”, “Vivi Cat’s Daily Life”, TV documentaries “Animation 100”, “The Great Wall is Long”, “Underwater China Season 2” and so on, showing the prosperity of Beijing-produced film and television literary creation.
Through the wonderful appearance of the “Beijing Big Audiovisual” art boutique exhibition area, we have witnessed the people-centered creative orientation of literary and artistic creators in the context of the new era, as well as the responsibility of telling Chinese stories and conveying Chinese voices. The “Beijing Big Audiovisual” brand looks back on the outstanding literary and artistic creations of the past, and will carry forward the past and open up the future, empower the creation of diversified film and television dramas with literary and artistic boutiques, launch more outstanding Beijing-produced literary and artistic boutiques, and continue to move from the “plateau” to the “peak”. The creative combination of peripherals and technology will promote the diversified development of cultural and creative derivatives, further enrich the content of the cultural market, and promote new scenes of cultural and technological integration and new models of cultural tourism consumption. It also allows the audio-visual industry to deeply integrate with the creative industry, providing new ideas for industrial innovation. “Beijing Big Audiovisual” will consciously shoulder the new cultural mission, launch more boutique masterpieces that live up to the times and the people, show the new atmosphere of Chinese literature and art, and create a new glory for Chinese culture.
