In order to thoroughly implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, effectively improve the financial literacy of the public, effectively prevent and resolve financial risks, and create a harmonious and healthy financial environment, Tianjin Bank actively responded to the call and promoted consumer rights protection and financial education publicity. We will continue to make efforts to fully carry out the 2023 “Financial Consumer Rights Protection Education and Publicity Month” activity from September 15 to October 15.
Recently, the Bank of Tianjin held a comprehensive promotion ceremony for the “Financial Consumer Rights Protection Education and Publicity Month” activity. Relevant responsible comrades from the Tianjin Supervision Bureau of the State Administration of Financial Supervision and the Tianjin Banking Association, members of the leadership team of the Bank of Tianjin, some directors of the Bank of Tianjin, Representatives of shareholders and customers, as well as heads of branches and subsidiaries attended the event.
With the theme of “Gathering Financial Power to Create a Better Life”, this promotion ceremony calls on the whole bank to take this Education Promotion Month as an opportunity to give full play to the unique advantages of Tianjin Local Bank, link up across the country, form a joint force, and comprehensively promote Education Promotion Month activities Go deeper and more concrete, and continue to implement the work of protecting consumer rights and interests systematically, sustainably, and on a regular basis. On the day of the promotion ceremony, Tianjin Bank specially invited more than 40 new and old customers to participate in a financial knowledge promotion event on site. It is worth mentioning that Tianjin Bank has pioneered a new form of financial education and promoted financial knowledge in Chinese classical magic performances to effectively help customers prevent illegal financial activities and improve financial security awareness.
Tianjin Bank has always regarded consumer rights protection as an important part of the bank’s development strategy, formulated long-term plans, and integrated consumer rights protection into the entire business development process of the bank. In this publicity month, Tianjin Bank adopts various forms of publicity and education, novel publicity channels, and jointly carries out publicity and education activities online and offline. Theme posters are placed through advertising machines at business outlets and smart supermarket counters, event slogans are played by LED, event theme promotional videos are played on smart large screens and lobby TVs, and promotional brochures are placed in prominent locations. At the same time, the Bank of Tianjin continues to publish event posters, various financial knowledge cartoons, long graphics, videos and other content through the WeChat official account of the Bank of Tianjin to effectively expand the coverage of publicity.
On the basis of regular publicity, Tianjin Bank also plans to carry out a “Five Entry” centralized education day activities across the bank on September 26, through multi-party linkage to send financial knowledge to campuses, enterprises, business districts, communities, schools to popularize financial knowledge to the public.
In recent years, Tianjin Bank has continuously optimized its financial services and set up “Police and Banking Stations” and “New Citizen Harbors” in its branches. Through scientific regional layout and diversified item settings, it has effectively improved the comprehensive service capabilities of its business branches, and provided services to couriers and takeaway sellers. Brother, online taxi drivers, catering service personnel, housekeeping service personnel, security service personnel, public security officers and many other social groups provide temporary rest, meal heating, hot water drinking, fast charging, emergency medicine, heatstroke prevention and cooling, and simple utensil access, etc. Multiple services.
At the same time, the Bank continues to enhance its financial services capabilities for the elderly and strives to build the “Golden Autumn Harbor” service brand for the elderly. Currently, 27 outlets have passed the certification of elderly-friendly services, and more than 200 business outlets across the bank have fully upgraded their hardware facilities for the elderly, equipped with vibration There are more than 2,000 elderly-friendly hardware facilities such as call machines and mobile order filling stations, which effectively improve the service experience of elderly customers. Super counters and mobile banking have launched “magnifying glass” and “large print” functions respectively, and through practical measures such as simplifying high-frequency transaction operations, to help the elderly truly enjoy a convenient, comfortable, safe and secure financial life experience.
Through this event, Tianjin Bank actively fulfills its social responsibilities, takes practical actions to maintain a fair and just market environment, enhances quality services, and delivers the positive energy of finance for the people.