[Bank of Shanghai is by your side]Bank of Shanghai launches the 2024 “3?15” financial consumer rights protection education and publicity campaign


In order to continue to practice the political and people-oriented nature of financial work and effectively improve consumers’ financial literacy and risk prevention awareness, according to the unified arrangements of the State Financial Supervision and Administration Bureau, the Bank of Shanghai launched the 2024 “3·15” financial consumer rights protection education and publicity Activity.

With the slogan “Financial consumer protection is around to protect rights and interests and prevent risks”, it closely focuses on “popularizing the eight basic rights of financial consumers and enhancing consumers’ awareness of rights protection”, “strengthening the ‘three appropriate’ principles, and guiding consumers to invest scientifically and rationally” and “publicity “Diversified resolution mechanism for financial disputes to enhance consumers’ ability to protect their rights in accordance with the law” and “Adhere to honesty and trustworthiness, establish a good image of the industry” and other activity themes, “online + offline” simultaneous promotion, “traditional + new” innovative integration, combined with regional characteristics and We organize and carry out creative and innovative missionary activities with rich content in accordance with current hot topics in society.

Offline, the branch halls are used as the main propaganda area, and sufficient propaganda materials are provided in the public education area to do a good job in educating every customer who comes to the store, creating a strong sense of “learning finance, understanding finance, believing in finance, and using finance” in the hall. To create a missionary and educational atmosphere, open channels for complaints, and maintain high-quality service standards; actively organize staff to go into communities, campuses, enterprises, business districts, and rural areas, focusing on the “one old, one young, and one new” group of people, combining missionary themes and current social hot spots, Innovate the form of publicity and education to effectively enable consumers to learn financial knowledge and feel the convenience, availability and sense of gain of financial services. Online, internal and external media are combined to create novel missionary works. Our bank makes full use of online channels such as the bank’s official website, mobile banking, and WeChat public accounts to publish promotional works such as event posters, promotional slogans, and educational videos. At the same time, it actively contributes to external mainstream media to build our bank’s financial education brand; it highlights Shanghai’s characteristics and produces Novel educational works to improve consumers’ awareness of risk prevention.

Bank of Shanghai has always adhered to the service concept of “growing with every effort”, keeping in mind the original intention of finance for the people, actively assuming the main responsibility of financial education, constantly improving the effectiveness of financial education work, embedding the concept of consumer rights protection into the entire operation and management process, and helping to create an honest society A trustworthy, harmonious and healthy financial consumption environment promotes the construction of social livelihood and the high-quality development of the financial industry.


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