As a new explorer of the city, Tianjin Joy City, which is “fashionable, hilarious, daring, and new”, once again made a strong appearance in the circle
On May 1, a video of “Tianjin Joy City Appears in New York Times Square” released by the Tianjin Municipal Bureau of Commerce made Tianjin Joy City stand out again. Times Square in New York, and Tianjin Joy City, which is in the same frequency as the tide, are constantly releasing their own trend ideas belonging to young people with a bold and innovative attitude.
13 first stores opened consecutively
Combining multiple business formats to build a quality life scene for young people
As consumer demand becomes more qualitative and segmented, commerce, as a platform carrier connecting consumers and brand merchants, plays a strong role in renewing consumer experience, strengthening brand vitality, and empowering physical brands to achieve win-win results. Focusing on changes in consumption trends, Tianjin Joy City adjusted its brand matrix through rejuvenation of its first store to bring consumers a brand new shopping experience.
“First store economy” is an intuitive indicator to judge the commercial popularity of a city, and it is also a new engine to tap consumption potential and stimulate market vitality. Tianjin Joy City has a keen insight into this development trend and continues to make efforts to strengthen the project label of “first store harvester”. During the May 1st period, 13 popular first stores successively opened, providing urban youth with newer and more unique consumption experience and complex social space.
Focusing on the current hot trends and circle culture, it focuses on presenting high-quality content that conforms to the current consumption habits of young people. By creating a fresh brand portfolio and activities as the source of power, it continues to output youthful culture and vitality experience. Generation Z is the main force in the new consumption era, and its consumption preferences have always been a hot topic in business. Tianjin Joy City has a comprehensive insight into its consumption needs. In February 2023, Star Party KTV opened its first store in Tianjin. The 8.0 version of the scene space integrates multiple activities such as karaoke, game hacking, and nightclub parties, providing young people with a full range of experiences. All-round cutting-edge entertainment lifestyle.
In April, the Tianjin exclusive store of “Zongyu POP Research Institute” was introduced. As an offline brand under Zongyu, it collects traffic resources such as kpop albums, official artist peripherals, popular IP derivatives and exclusive distribution, fully stimulating the “circle fan drainage” “effect. In May, the much-anticipated Bandai Gundam Base Satellite store will be unveiled. Avant-garde trendy play, fan circle surroundings, home party venues, and many city-level first stores have settled in, comprehensively constructing a new shopping mall for generation Z.
Tianjin Wei, which is famous for its gourmet culture, has always had a set of almost strict “taste evaluation system”. Tianjin Joy City combines the characteristics of the local business district, and with its super popular appeal, it has the strength to enrich the “taste of food” of Tianjin’s “veteran”. “. Since the beginning of the new year in 2023, Tianjin Joy City has successively introduced Bawang Chaji, Leifan, Moutai Ice Cream Flagship Store and other Internet celebrity catering stores in Tianjin. Grasping the trend of “national tide economy”, we are committed to providing consumers with young, personalized and trendy taste bud experience.
If it is said that Internet celebrity catering itself has a super high traffic flow, there is no need to worry about the passenger flow, but Tianjin Joy City is thinking about how to convert the traffic flow into a higher added value of the brand.
In April of this year, the first branch of Dashu Restaurant, which ranked first in the review list, settled in Tianjin Joy City. It draws artistic inspiration from nature, with cloud curtains and lush greenery. The brand uses Cantonese cuisine as the soil and space as the carrier. Culinary art and space are connected. During the trial operation stage, a large number of young consumers gathered to take pictures and check in, and it ranked first in the search of Dianping business district.
Whether it is the flagship store of Russian Kitchen in Jinmen or the soon-to-open popular Sichuan cuisine Maliuji, Tianjin Joy City creates a multi-scenario social space for young people through the control of the restaurant brand space scene, and preserves this rare experience in the hustle and bustle. The “sense of relaxation”, new Cantonese cuisine, new Sichuan cuisine, Russian flavor… While satisfying the greed of diners’ taste buds, enjoy the fireworks of the world, one cup at a time, one meal at a time, and feel the irreplaceable healing power brought by food!
For Tianjin Joy City, the adjustment and upgrading of business formats and brands is a must-do homework every year. Not only must we lead the trend and create fresh and creative brand content, but we must also constantly adjust the brand structure according to the needs and preferences of the customer group structure, and feel the real needs of consumers with warmth.
In April of this year, OETZI, a fashion shoe brand from the United States; Larsdan, an Italian leather goods brand; Jiaoxia, a lightweight outdoor lifestyle brand, and other clothing, trendy brands, sports retail brands and large online celebrity collection stores have successively settled in. It is reported that Canada’s number one professional yoga brand lululemon, which is popular among elite women, will also open in the second half of the year. The two-storey shopping experience space is believed to bring new shopping surprises to Jincheng consumers.
“Trendy, Hey, Dare, and New” from rigid needs of life to spiritual enjoyment, from universality to niche interests, Tianjin Joy City has always maintained a keen sense of trend pioneers, continuously upgraded brand presentation, and actively explored differentiated brands Tonality and value proposition, use “new ideas” to lead the city trend, detonate consumption enthusiasm, and prosper the economy of the business district.
Tide show blessing
Activate new fun experience, art empowers life
Tianjin Joy City, while satisfying the pursuit of material innovation, continues to use city-level cutting-edge exhibitions and rich vertical cultural activities to build in-depth links with commercial scenes, and pursues the “trend culture”, “quality art” and “public welfare aesthetics” with consumers. “Spiritual compatibility at the level of values, with the core of conveying correct values, reaching the hearts of young people, and building an ideal urban life for them from spirit to senses.
In April this year, Tianjin Joy City joined hands with the pioneering artist Big Juzi to hold the first exhibition of “Hello, Great Artist” in North China. And other world famous paintings are reinterpreted with cartoon shapes. With the help of the expression of artistic language, consumers in Jincheng will be provided with a public space to immerse themselves in the beauty of art and exchange ideas and inspirations, and re-encounter the great artists of the shining era in the bright spring.
During the May 1st period, “Everyone is a great artist” – a public art creation activity was launched to fully interpret the diversity of art through the free expression of art by the public. The cute trendy exhibition, the social space full of artistic sense, and the diverse activities can easily establish youth links with the young customer group, and provide more imaginative possibilities for the new and interesting life of urban youth.
Cultural symbiosis
Resonate at the same frequency as the youth, the imagination will never be exhausted
“Dance KPOP on the Nanma Road Square, sit down and listen to sharing in the No. 5 garage when you are tired, go to meet the leading actor of the musical in the afternoon, and go to the outdoor market in the evening to continue to have fun!”
The preferences of young people are constantly changing. Tianjin Joy City has never positioned itself as a “trend chaser”. Instead, it hopes to provide consumers with diversified scenarios through inclusive commercial carriers and build a An “ideal utopia” where you can express yourself at will, let them create symbiosis together.
From “customer flow” to “customer retention”, from “first store” to “experiential social space”, Tianjin Joy City has been committed to creating a highland of urban trend culture, consolidating the label of the city’s first store harvester, and constantly empowering through content , The brand is iteratively updated to activate young people’s enthusiasm for exploring a better life. Go ahead with the trend and endow the city with more possibilities for ideal life.
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