Recently, on the Apple Watch purchase page on Apple’s official website, a picture of a Specialist expert helping you one-on-one to purchase an Apple Watch online has caused dissatisfaction among many netizens, especially because the character in the picture has “braids.” Many netizens said, ” This braid really makes me feel full of malice.”
Apple “braid” customer service picture.Image source: Screenshot from Apple’s official website
Apple’s “braided” customer service pictures spark controversy
Recently, “How to read the braided customer service image on Apple’s official website in China” has been a hot search on Weibo. The reason is that this customer service image makes many people feel uncomfortable, thinking that it does not represent the image of Chinese people, and that “braids” are insulting. .
Some media confirmed that the image of the customer service staff does not only exist on Apple’s official website in China. The entrance to Apple’s official websites in the United States, Japan, South Korea and other countries uses the same photo.
Comparison between Apple’s China official website and the US official website.Screenshot of Apple’s official website
The reporter compared the above-mentioned pages of Apple’s official website in China and the official website in the United States, and found that the picture used is indeed the same one, that is, the customer service picture of the above-mentioned “braid” image.
People familiar with the matter: The customer service representative is a female employee of Apple
In response to this matter, the reporter contacted relevant Apple staff, but as of press time, no official official response had been received.
However, reporters learned from people familiar with the matter on the 18th that the customer service representative was a female employee of Apple in California, USA. As of press time, the customer service image still exists on the above-mentioned pages of Apple’s official China website and the official US website.
What do netizens think of “Braid” customer service?
In response to the above customer service picture of “braids”, some netizens said, “Pigtails, flat noses, freckles and freckles, every factor challenges the Chinese people’s modern public aesthetics and makes Chinese people very uncomfortable.”
Some netizens commented.Weibo screenshot
Some netizens asked, is it too sensitive? Some netizens responded: “What’s wrong with being sensitive? Can’t yellow people be sensitive?”
Some netizens also believe that companies should consider the public’s feelings and avoid using potentially controversial images.
A certain media launched a survey on a social platform on “How to read the image of braided customer service on Apple’s official website in China”. As of 10:00 on the 18th, 22,000 people had chosen the “really inappropriate” option, accounting for the highest proportion. There were also 20,000 people who chose “should apologize” and 19,000 people who chose the “too sensitive” option.
What do you think of it?