According to the website of the National Enterprise Credit Information Publicity System, recently, Apple Electronics Trading (Beijing) Co., Ltd. was fined 30,000 yuan by Beijing Dongcheng District Market Supervision Administration for violating the first paragraph of Article 8 of the Advertising Law of the People’s Republic of China. .
Picture from the website of the National Enterprise Credit Information Publicity System
The main illegal facts show that after investigation, the party concerned published an advertisement for the iPhone annual renewal plan launched by him on the home page of the website “iPhone Annual Renewal Plan”. In the advertisement, there are content such as “Upgrade to a new iPhone, easy”, “If you want to join the annual iPhone renewal plan, you only need to purchase a designated new iPhone and purchase the AppleCare+ service plan in the same transaction, you can join it” and so on. .
After investigation, the Niannian Huanxin Plan launched an upgradeable iPhone for the parties concerned, and provided a protection plan for AppleCare+ services. In actual implementation, the annual iPhone renewal plan cannot be shared with business discounts. The party concerned wrote the above restrictions in the clause “Participating in the annual iPhone renewal plan, you agree to the following terms and conditions” on the jump page, which was not indicated in the advertisement on the above homepage.
The content of the above advertisements was edited, produced, uploaded and released by the parties themselves, and the date of publication can be traced back to October 23, 2020. At the end of August 2021, the parties concerned amended and improved the above content.
Article 8 of the Advertisement Law of the People’s Republic of China clearly stipulates that the performance, function, place of origin, use, quality, composition, price, producer, validity period, promise, etc. of a product in an advertisement or the content, provider, form, If quality, price, promise, etc. are stated, they shall be accurate, clear and clear. Where an advertisement indicates that the goods or services promoted are accompanied by gifts, the type, specification, quantity, time limit and method of the goods or services provided shall be clearly indicated. The content that should be clearly stated in the advertisement as stipulated by laws and administrative regulations should be conspicuously and clearly stated.