Amidst the involution of the cat litter market, Yiqin’s solution to the problem of imported sodium-based mineral sand

Cat litter, a cleaning product specially designed for cats, has become a necessity for many pet owners due to its superior water absorption and odor-masking functions. The tacit cooperation between cat litter and cat litter box not only creates a safe and comfortable excretion space for cats, but also provides a solid guarantee for the cleanliness of the home environment. According to data from the Huajing Industrial Research Institute, China’s cat litter industry sales in 2021 will be 2.257 billion yuan, with a compound annual growth rate of 29.78% from 2019 to 2021. This growth trend indicates that with the vigorous development of the pet economy, the potential of the cat litter market will continue to be released.

With the continuous advancement of technology and the improvement of pet owners’ requirements for the quality of life of their pets, the types of cat litter are also constantly innovating and enriching. In recent years, mineral sand, as an emerging type of cat litter, has stood out among many cat litters and won the favor of pet owners due to its clean, environmentally friendly, litter-saving, durable, and remarkable deodorizing effects.

At present, the mineral sand raw materials on the market can be roughly divided into three categories. If measured based on adsorption performance, the order is as follows: natural sodium-based ore > calcium-based converted > natural calcium-based ore. In view of the fact that my country’s mineral soil resources are mainly calcium-based minerals, most domestic cat litter will use calcium-based minerals as raw materials, or convert the calcium-based minerals into sodium-based minerals through certain processes to achieve natural sodium-based minerals. However, due to the uneven technical level, it is difficult to guarantee the quality. Therefore, from the perspective of raw materials, natural sodium-based ore undoubtedly occupies a dominant position, and its natural scarcity also makes the price slightly expensive.

The pet brand “Yiqin”, which has been deeply involved in the pet industry for nearly ten years, has always kept pace with the market. Following the highly cost-effective and popular product “Green Tea Flavored Tofu Cat Litter”, Yiqin has focused its attention on the mineral sand market and launched new products. ——Imported sodium-based ore.

In terms of the selection of raw materials, Yiqin’s imported sodium-based ore cat litter uses high-quality mineral veins 20 meters underground in Turkey, with a sodium content of up to 98%. This unique material selection gives the cat litter excellent adsorption capacity. When the cat excretes, the odor can be quickly locked away. Its horizontal water-absorbing characteristics not only save the amount of cat litter, but also ensure its excellent durability and make the cleaning effect more lasting.

In terms of deodorization and low dust, this mineral cat litter has undergone rigorous testing by authoritative organizations. Its deodorization rate is as high as 98.6% and its water absorption rate is as high as 409.6%. It can effectively block excretion odors from the source, thereby giving pet owners A fresher living environment. At the same time, the application of the nine-pass dust removal process makes the dust rate of cat litter only 0.23%, which greatly reduces the dust problem during the cleaning process and makes cleaning and maintenance of pet-raising households easier and more convenient.

In product design, Yiqin also pays attention to humanization. The convenient bottle cap design allows users to easily open and close it for use, which not only facilitates use but also ensures hygiene. The strong packaging material can withstand the test of cat’s claws, avoiding the cat litter packaging from being scratched, and also reducing the problem of damage during transportation.

Of course, the actual effect of any product needs to be tested by the market. Although Yiqin’s imported sodium-based raw ore has many advantages in theory, its performance in actual use still requires consumers to give real feedback. At the same time, we should also understand that the cleaning problem of cat-raising households is not caused by a single factor, but also requires comprehensive consideration of the cat’s behavioral habits, the design and use of the litter box, and other factors.

In general, in this competitive domestic cat litter market, the launch of Yiqin imported sodium-based raw ore has undoubtedly injected new vitality and possibility into the entire cat litter market. We also look forward to more cat litter brands in the future, like Yiqin, adhering to the innovation-driven, quality-oriented development philosophy and bringing consumers richer and higher-quality products.

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