AIA Tianjin launched the 2023 “3?15” Consumer Rights Protection Education and Publicity Week
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This year’s “3.15” International Consumer Rights Day is approaching. In order to effectively improve the financial literacy of the public and effectively prevent and resolve financial risks, the China Banking and Insurance Regulatory Commission has launched a consumer rights protection education and publicity week. The theme of this event is “Building Honest Consumption Together” The environment boosts financial consumer confidence.”
Activities include:
(1) Pay attention to financial knowledge education and enhance consumer confidence
(2) Pay attention to the appropriate education of investors, and focus on revealing the nature of financial fraud such as capital preservation and high interest
(3) Solidly promote the building of a culture of integrity in the banking and insurance industries, and promote a fair and orderly financial market
(4) Focus on financial education in key areas and special groups to improve financial service satisfaction
In order to thoroughly implement the spirit and requirements of the document of the China Banking and Insurance Regulatory Commission’s “2023 National Banking and Insurance Industry “3.15” Consumer Rights and Interests Protection Education and Publicity Week Activities”, AIA Life Insurance Co., Ltd. (hereinafter referred to as “AIA Life”) practiced Implement the “customer-driven” business philosophy, make full use of its own resources, focus on key groups such as “one old, one young, one new”, pay attention to “tailor-made” financial education and publicity, stimulate endogenous motivation, and increase the coverage and influence of activities force. At the same time, we will effectively protect the legitimate rights and interests of consumers, continue to improve consumer satisfaction, help boost financial consumer confidence, and contribute to maintaining financial security and stability and creating a fair financial environment.
The general manager of AIA Tianjin Branch attaches great importance to the publicity and education of financial knowledge. Based on the work requirements of the publicity week, he directs and actively deploys work, calls on all employees to actively participate in it, enhances the public’s awareness of financial risk prevention, and protects the legitimate rights and interests of financial consumers.
Innovate forms and strengthen publicity for special groups
In the education and publicity activities, AIA Tianjin highlighted the theme of “suitable for the elderly”, produced and released exclusive posters for the elderly, set up an online and offline knowledge zone for the elderly, and replaced text with cartoons to explain the eight rights and interests of financial consumers and provide risk reminders. Easy to read for the elderly. At the same time, AIA Tianjin has also further innovated the form, planning to compose common fraud scenarios for the elderly such as illegal fund-raising fraud and telecommunications network fraud into sketches for community performances, and remind the risks in the form of “three and a half sentences”, so that elderly residents can improve themselves while laughing. Anti-fraud knowledge and awareness.
Unimpeded service channels, providing heart-warming services
In recent years, the illegal “surrender by agency” has become a cancer in the industry. On the one hand, the company reminds consumers of risks; Processes and other information, smooth channels for complaints, and guide consumers to protect their rights through formal channels. The company maintains an efficient and timely response to the manual service access of the customer service hotline. For the elderly group, it has newly set up a one-click priority access manual service function, conveying the “temperature” of AIA’s consumer protection culture in subtle ways, and protecting consumers’ financial rights.
Carry forward the corporate culture of honesty and trustworthiness, and jointly build an honest consumption environment
“Becoming the most trusted insurance company” is the company’s vision. AIA Tianjin used the morning meeting time to organize all sales staff to study the “Administrative Measures for the Protection of Consumer Rights and Interests of Banking and Insurance Institutions”, and conduct case analysis based on the actual work to enhance sales staff’s awareness of consumer rights protection and effectively protect financial consumers’ right to know at work , the right to independent choice, and the right to fair trade to boost consumer confidence. At the same time, the branch further promotes the corporate culture of honesty and trustworthiness internally by posting honest and trustworthy employee stories on the corporate culture wall.
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