On August 6, 2023, AIA Life Insurance Co., Ltd. (hereinafter referred to as “AIA Life”) participated in the strategic cooperation of “Helping the Construction of Healthy Enterprises to Promote the Overall Health of Workers” and the National Workers’ Cancer Prevention and Promotion Special Launch and Alliance Establishment Conference. Health promotion plans for enterprises and workers. During the conference, the group standard of “Laborer Cancer Screening Service Specifications” was released, and AIA Life signed a strategic cooperation agreement with the Cancer Screening and Prevention Special Committee of the China Health Promotion and Education Association. The two parties will jointly promote the “Friendly Cancer Prevention” public welfare project, Improve the overall health status of workers.
The national laborers’ cancer prevention and promotion special project was launched and a certificate was issued to the representatives of the alliance
With social development and lifestyle changes, the burden of cancer among workers is increasing. According to Tianjin tumor registration data, the incidence rate of malignant tumors in Tianjin residents in 2021 is 351.73/100,000, while the 5-year survival rate of malignant tumors in Tianjin residents from 2010 to 2016 is only 43.44%. In fact, with the continuous development of medical technology, cancer is no longer equal to terminal illness. According to the World Health Organization, one-third of cancers can be effectively prevented, and one-third of cancers can be cured through early detection and diagnosis to improve the quality of life.
The strategic cooperation between AIA Life and the Cancer Screening and Prevention Special Committee of the China Association for Health Promotion and Education aims to deepen AIA’s commitment to the society of “long-termism” and highlight the purpose of “insurance guarantees the original intention and feeds back the society”, and consolidates the “full journey of health and friendship”. Guarantee” customer value proposition. As one of the pioneers and leaders in the field of critical illness insurance in China, AIA has joined forces with leading health education enterprises and institutions in the country and national first-level associations that radiate the whole country, and will jointly promote the public welfare of “friendship and cancer prevention” The project will further enhance the health science knowledge reserve of workers, and help the whole society to build scientific and standardized cancer prevention awareness as soon as possible.
Zheng Ying, deputy director of the Cancer Screening and Prevention Committee of the China Association for Health Promotion and Education, signed a strategic cooperation agreement with Chen Wenyi, head of brand and corporate communications of AIA Life
With the help of this strategic cooperation, AIA will further integrate the scientific concept of cancer prevention into the improvement and innovation of its own products and services, continue to promote the ownership rate of critical illness insurance and the construction of a healthy ecosystem, and protect the health of thousands of Chinese families.AIA will gather more forces to comprehensively upgrade the social impact of “Friendly Cancer Prevention”Through various forms of public welfare publicity, consumer education, and corporate and community actions to popularize cancer prevention; join hands with experts and scholars from the special committee, empower AIA’s excellent sales team to become lifelong health management partners with customers, and will The scientific anti-cancer concept and the correct anti-cancer voice are transmitted and popularized to the general publicChinese workers help people achieve a healthy, long-term and good life.
As one of the earliest participants in the field of critical illness insurance in China, AIA Life actively leads the exploration and breakthrough of the critical illness market by virtue of its profound insights into the Chinese health market over the years. From the “Critical Illness 1.0” era focusing on professional critical illness insurance, to the “Critical Illness 2.0” era of innovative construction of “Critical Illness Insurance + Health Services”, to the one-stop integration of “Cancer Prevention + Critical Illness Insurance + Health Services” In the “Critical Illness 3.0″ era, in addition to reliable financial support for customers in the critical period of life, AIA’s original intention of continuously improving the complete closed loop of cancer prevention services to minimize the burden of cancer on individuals, families and the whole society, and creating ” The unremitting persistence of the critical illness protection net that protects customers throughout their lives.
While cooperating with the head office to continue to optimize professional one-stop cancer prevention and management products, AIA Tianjin is committed to distributing cancer early screening kits to the public through opportunities such as the 7.8 Insurance Publicity Day, and popularizing cancer prevention and control knowledge, which is widely used in enterprises and society Widely promote the scientific concept of “early attention, early detection, early screening, early control, and continuous” cancer prevention, reshape the public’s awareness of cancer prevention, reduce the risk of cancer for the majority of workers, and improve the cure rate and survival rate of cancer. Contribute to the implementation of healthy enterprise creation and the goal of “Healthy China 2030”.
In order to promote the public’s “early attention” to cancer issues, AIA Life actively promotes cross-border cooperation between cancer prevention medicine and insurance innovation services, cooperates with the China Health Promotion and Education Association to carry out live broadcasts of cancer prevention public welfare, and invites well-known cancer prevention experts to sit in AIA The live broadcast room of the official video account popularizes the common sense of cancer prevention, awakens awareness of prevention, and helps the public to take the scientific “through train of cancer prevention”.In addition, AIA has joined hands with well-known tertiary general hospitals to jointly launch an exclusive professional cancer risk assessment covering 29 types of cancer. By filling out professional questionnaires anonymously, participants can obtain exclusive assessment reports, accurately understand their own cancer risk levels, and obtain tailor-made anti-cancer , physical examination/screening, nutrition and exercise advice, extensiveImprove health management and cancer prevention awareness.
Jiang Limin, Chief Customer Officer of AIA Lifeexpress:“AIA has always been committed to becoming the most trusted insurance company in China. Guided by ‘customer-driven’, it advocates the customer value proposition of ‘whole-course health protection’, actively leverages the unique advantages of insurance companies, and continues to bring professional and high-quality products to Chinese families. health and wealth protection products and services. The building is majestic, with beams and rafters raised together. In the future, we will join hands with more industry associations, medical institutions, and public health association partners to jointly promote the construction of a healthy ecosystem, help people stay away from illness, improve the quality of life, and join hands with more Chinese families to live a healthy, long-term, and good life, and build a “healthy” China 2030′ Dream. “