Agricultural Bank of China Tianjin Branch launched a publicity campaign with the theme of “Bringing Financial Knowledge to Campus and Working Together to Escort and Promote Growth”
In order to effectively improve the financial literacy of the public, effectively prevent and resolve financial risks, and create a harmonious and healthy financial environment, on September 26, under the guidance of the Tianjin Supervision Bureau of the State Administration of Financial Supervision, the Agricultural Bank of China Tianjin Branch joined hands with eight financial institutions to enter Tianjin. The Industrial Vocational College disseminates and popularizes financial knowledge to the majority of teachers and students in the school, effectively safeguards the safety of students’ property, and jointly protects the campus safety environment.
This publicity campaign popularizes financial knowledge to teachers and students and improves risk prevention capabilities through educational and entertaining methods such as playing short videos on financial knowledge, original small theaters on consumer protection, and distributing promotional materials to showcase live cases.
The event started with a collective declaration by representatives of nine financial institutions including the Tianjin Branch of the Agricultural Bank of China. They shouted out the unified slogan of the promotional event in a sonorous and powerful voice: “Financial knowledge enters the campus, and we work together to protect and promote growth” and “Gather financial power to create a better future”. Life”.
Then, with the help of a clip from the movie “All or Nothing”, the theme of the promotional activity was cut. The consumer protection promoters of the Agricultural Bank of China explained key financial knowledge such as preventing telecommunications fraud, renting and lending bank cards, and passed on the “invisible protection shield of financial knowledge” to every college student. Build a bridge for banks to spread financial knowledge to society. Subsequently, the Agricultural Bank of China’s consumer protection publicist presented a unique consumer protection publicity class to the student audience through a cross talk performance with the theme of “A Serious Anti-Fraud Manual”.
In order to allow students to have a deeper understanding and memory of financial knowledge, 10 students were invited to participate in a financial knowledge challenge at the event. Finally, nine financial institutions in Tianjin, including the Tianjin Branch of the Agricultural Bank of China, launched a joint publicity campaign on financial knowledge, focusing on the financial needs of teachers and students. Publicity staff preached financial knowledge on-site and answered questions one-on-one for the student groups to further consolidate students’ learning. financial knowledge.
This event attracted more than 800 students to participate. Everyone had a clearer understanding of financial risk prevention knowledge. They all said that while improving their financial knowledge, they would also actively spread financial knowledge and spread positive energy to surrounding classmates, relatives and friends. .
In the next step, Agricultural Bank of China Tianjin Branch will continue to strengthen the popularization of financial knowledge among teachers and students in schools, guide teachers and students in schools to reasonably choose financial products that suit their own characteristics, stay away from telecommunications fraud, and continuously improve their own risk prevention awareness to create a harmonious and healthy financial environment.
