A “good start” in exports, BAIC Motor’s overseas business speeds up and high-quality development

From sporadic trade to the second largest automobile export in the world, for more than half a century, China’s automobile industry has continued to expand overseas markets, and exports have become an important force driving the development of China’s automobile industry. As one of the earliest Chinese car companies “going global”, BAIC Motor has continued to cultivate overseas business and embarked on a unique road of self-owned brands going overseas. In 2022, BAIC International’s exports of the self-owned passenger vehicle sector will soar by 132.7% year-on-year, marking the first shot of a “good start” in the new year. On March 7, more than 20 media reporters were invited to visit BAIC International to start a media visit event of “Towards the New and Upward to the Future” to gain an in-depth understanding of the latest achievements of BAIC’s overseas business in high-quality development.

　　Overseas exportGarbagespeedIndependent new products achieve “explosive style”

Bathed in the sunshine of the “Rainbow Country”, a new batch of 300 Rubik’s Cube right-hand drive vehicles arrived in Durban Port, South Africa recently. Since its launch in South Africa at the end of last year, the Rubik’s Cube, which is avant-garde in shape and equipped with rich active and passive safety configurations, has won high favor from local consumers and was selected as the “Car of the Year 2023 in South Africa”. state.

This is a microcosm of Beijing’s auto export business. In Southeast Asia, the Middle East, Central America, South America, Africa, Europe and other main sales areas, fuel vehicles and electric vehicles with “BAIC” and “Beijing” logos have become mobile new business cards of “Made in China”.

In Vietnam, the X7 has become a hit in the market, and its sales volume ranks first among Chinese passenger cars; in Kuwait, BAIC is the number one “trendy brand” of Chinese off-road vehicles; What is new is that BAIC’s battery replacement model has the same model in foreign countries; in Chile, BAIC sponsored the most influential Chilean university women’s football club in Chile, which set off a boom for the launch of BJ40; the Rubik’s Cube officially landed in the European market, , Spain, Belgium, Romania and other markets achieved sales, and local dealers praised Chinese cars after a 2,600-kilometer product evaluation…

　　Reliable products, service upgrades, and continuous improvement of brand power

The world today is undergoing major changes unseen in a century. The enhancement of China’s comprehensive national strength and the enhancement of the endogenous competitiveness of the auto industry will continue to promote the high-quality growth of China’s overseas auto business. In the view of BAIC Motor, reliable products and attentive service are the fundamentals to win the love of consumers and enhance brand power on a global scale.

In overseas markets, the new generation of BAIC Motor’s independent products such as Rubik’s Cube, X7 and BJ40 have become “sharp weapons” for expanding its territory. Paying attention to the active and positive development of products, BAIC Motor started to improve the international adaptability and competitiveness when the products were born.

At the R&D headquarters in Beijing, BAIC International cooperates with BAIC Research Institute to develop customized products for special markets; at the production bases in Guangzhou and Zhuzhou, new vehicles are repeatedly measured for the matching status of parts in various vehicle environments, so that the internal and external accuracy of the vehicle can reach 100%. %, no matter in the humid Southeast Asia, the hot Middle East, or the highlands of South America, you can drive worry-free; according to foreign market research, fully consider every detail of use, including the small warning words on the automatic parking interface, which can accurately match the possibility usage scenarios.

BAIC International has upgraded its service guarantee system for overseas markets, built after-sales technology and training centers, spare parts marketing and logistics centers, and service enhancement and improvement centers to create differentiated service brands. In Africa, BAIC Motor has worked hard on the quality of after-sales service and the timeliness of spare parts and accessories, so that local consumers feel that buying a new car of the Beijing brand is much more worry-free than buying a second-hand car from Europe and the United States. Today, from the Sahara to the Congo River to the Cape of Good Hope, BAIC Motor has established an avant-garde, dynamic and reliable brand image on the African continent, and its market share ranks among the top three among Chinese brands.

　　From “going out” to “going in”, the whole value chain is integrated into the new development pattern

From “going out” to “going in”, BAIC Motor has developed a set of plans including the establishment of overseas business systems, the layout of global R&D centers, the acquisition of international parts companies, the integration into Daimler’s global supply chain, the export of used cars and complete vehicles of Beijing Hyundai, The “combination boxing” of international development, including the BAIC South Africa project, actively integrates into the high-level opening up and new development pattern.

In the Koega Development Zone in Port Elizabeth, 1,000 kilometers away from Johannesburg, South Africa, the self-testing body-in-white of the welding and assembly line of BAIC South Africa Factory has successfully rolled off the production line. With the convening of the “BRICS Summit” this year, the South African plant is expected to officially complete the project construction and realize the localized production of BAIC Motor’s own brands. In addition to the South African plant, BAIC International has component assembly plants in 10 countries including Pakistan, Myanmar, Turkey, and Iraq. Taking the Lahore factory in Pakistan as an example, during the epidemic, thanks to BAIC Motor’s complete set of standardized operating procedures and timely remote guidance, the quality standards of “Pakistan Railway Manufacturing North Automobile” are consistent with domestic models.

BAIC Motor continues to deepen the localized operation and management of overseas markets, establishes subsidiaries in some key markets, and promotes local brand building, after-sales service, finance, and second-hand car business development, covering the entire value chain of business development.

Adhering to open cooperation, BAIC Motor joins hands with overseas dealers and outstanding companies in the global automotive industry chain to explore overseas markets. Actively carry out technology export in new energy and intelligent network connection, and authorize the export of intellectual property rights related to the independent electronic and electrical E/E architecture to overseas, creating a precedent for the export of core technologies of my country’s auto industry to foreign countries. Hainachuan, the core platform of BAIC’s parts sector, has controlled the established European auto parts companies TRIMET and Inalfa, stabilizing the security of BAIC Motor’s global supply chain.

The stars and the sea, resolutely rushed. In the future, BAIC Motor will continue to step up and speed up the high-quality development of overseas business, continue to enhance product strength and brand power, strengthen the capacity building of the entire value chain system, and help China’s automobiles to achieve breakthroughs on the stage of the world’s automobile industry, and continue to build a new development pattern. Contribute to “Beijing Power”.

　　

Source link