“7.8 National Insurance Publicity Day” China Life Insurance Escorts the Public’s Better Life with Insurance Power

In the midsummer of July, under the guidance of the State Administration of Financial Supervision and Administration, the 2023 “7.8 National Insurance Publicity Day” sponsored by the Insurance Association of China will come as scheduled. As a leading enterprise in the insurance industry, China Life Insurance Company Limited (hereinafter referred to as “China Life Insurance Company”) adheres to the people-centered approach, returns to the origin of protection, actively responds to the call, and focuses on “insurance power, work harder for you who are struggling” The theme of the activity, the branches under the jurisdiction of the organization system, carried out a series of “7.8 National Insurance Publicity Day” activities with rich content, various forms and novel experiences.

Scrolling LED electronic screens, bright promotional banners and various promotional posters everywhere constitute the “new look” of the office buildings and sales outlets of branches of China Life Insurance Company at all levels on the “7.8 Insurance Publicity Day”. The front-line staff of China Life Insurance Company actively displayed their wisdom, fully mobilized various resources, and created a strong publicity atmosphere. In addition to external decoration, China Life Insurance Company also takes advantage of the extensive and convenient communication advantages of new media, and through video publicity, from the perspectives of knowledge popularization, risk warnings, service cases, consumer rights protection, etc., for business teams, customers and the public. Extensive and continuous financial consumer education and publicity will increase the public’s enthusiasm for participation, gain happiness in the activities, increase awareness, and accept insurance.

“700 Walks” walk out of a healthy and green new life

Health is an important symbol of national prosperity and national prosperity, and it is also the common pursuit of the broad masses of the people. On the occasion of the “7.8 National Insurance Publicity Day”, China Life Insurance Company combined the implementation of the “Healthy China” strategy with insurance publicity, and held the “700 Walks” brisk walking activities in many places. While promoting insurance knowledge, it also makes the concept of national fitness deeply rooted in the hearts of the people.

　　On July 1st, China Life Insurance Ningbo Branch and Ningbo Urban Management Volunteer Association jointly hosted the “700 Hiking” event in Yinzhou Park.Nearly 200 peopleparticipate,Warm up for the upcoming “7.8 National Insurance Public Awareness Day”. The theme of the event is “Walk to the Asian Games, Struggle and Work Hard”, combined with the promotion of the Asian Games and the July 1st Party Day, to help the construction of a healthy and ecological environment, aiming to advocate the life concept of “health, emission reduction, public welfare, green, and environmental protection”. During the event, the employees of China Life Insurance Ningbo Branch sang “Never Forget the Original Heart”, expressing their determination to appreciate the party, listen to the party, and follow the party with their singing, showing the insurer’s implementation of the spirit of the 20th National Congress of the Communist Party of China, “Strive for the new The high-spirited style of the journey and the new era of meritorious service.

(Picture: China Life Insurance Ningbo Branch “700 Walking” activity site)

On the other side of the motherland, China Life Insurance Yunnan Branch also carried out the “700 Walking” campaign this month with the theme of “Enjoying Sports and Health Together” in conjunction with the “7.8 National Insurance Public Awareness Day”. Convey the concept of “advocating sports, caring for health, and walking hand in hand” to the public. At the same time, Qingdao Branch of China Life Insurance organized a team of 100 people to carry out the greenway walking activity around Fushan Mountain. The event closely revolved around the theme of “insurance power, work harder for you who are struggling”, and integrated “singing for a new journey, running in a green environment” into it. During the event, employees of China Life Insurance Company provided services such as insurance consultation, popularization of financial and insurance knowledge, and prevention of illegal fund-raising knowledge to participating citizens, further shortening the distance between citizens and insurance.

(Picture: China Life Insurance Qingdao Branch’s Greenway Walk around Fushan Mountain)

Not only that, the “700 Hiking” activities are also carried out in Zhejiang, Hubei, Xinjiang and other places. From south to north, from west to east, China Life Insurance is promoting the concept of “Healthy China” and insurance knowledge to every corner of China.

　　“Insurance Five Entry”Deliver services to the masses

　　In order to let the public understand the insurance industry more directly and objectively, China Life Insurance Company actively respondedCalled by the Insurance Association of China,On the occasion of the “7.8 National Insurance Publicity Day” approaching, around the “insurance five entry”, into the community, township,Communicate face-to-face with insurance consumers and the public, listen to public needs, carry out public welfare services, popularize insurance concepts, and effectively improve people’s satisfaction and sense of gain.

China Life Insurance Taiyuan Branch came to Wangjialing Village, Xinghualing District, Taiyuan City on June 29 to set up a consultation desk to popularize financial knowledge for the rural people and organize the promotional activity of “Insurance into the Rural Areas”. Company staff communicated with the masses face to face, listened to their needs, popularized insurance knowledge, publicized the functions of insurance, entertained and entertained, greatly improved the insurance consumption awareness and risk prevention ability of the rural masses, and the publicity activities were widely received by the rural masses. praise. China Life Insurance Wenzhou Branch also visited the old party members and difficult party members in Heping Township, Wencheng County, a pairing support point, on the occasion of the “7.8 Insurance Public Publicity Day” in conjunction with the July 1st Party Building Day, and preached about China Life Insurance Public Publicity Day Service activities, measures to help rural revitalization, etc.

(Picture: Employees of Taiyuan Branch of China Life Insurance promoted insurance knowledge to the villagers of Wangjialing Village, employees of Wenzhou Branch of China Life Insurance gave a presentation in Heping Township, Wencheng County)

The service team of the party committee of the Jilin Provincial Branch of China Life Insurance chose to enter the community where the company is located to deliver insurance services to the residents of the community. During the event, members of the Party Committee Party Member Service Team of the Jilin Branch of China Life Insurance distributed promotional materials around the prevention of illegal fundraising, anti-insurance fraud, rectification of agency surrenders, pension protection, etc., to answer public doubts and publicize the functions of insurance. ; At the same time, the public facilities in the community were cleaned, and wild advertisements on the walls were cleaned up, so that the living environment of the residents was cleaner and the mood on the way home was more comfortable.

(Picture: China Life Insurance Jilin Provincial Branch Party Committee Party Member Service Team)

During the “7.8 Insurance Publicity Day” publicity campaign, various branches of China Life Insurance launched various activities to publicize insurance knowledge, popularize the functions and values ​​of insurance, and provide warm products and services for the public and consumers , Use the power of insurance to escort the people’s happy and beautiful life.

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