10 key events of Tianjin Quality Life Festival are here

Tianjin North News:The 2022 Tianjin “Quality Life Festival” is finally here! 150 million yuan of government consumption vouchers were distributed on platforms such as UnionPay, JD.com, Meituan, and Dianping to support 45.7 million yuan of consumption vouchers, allowing consumers to “happily” buy and buy. At the same time, Hey Shopping Festival, Food Festival, Nightlife Festival, New Product Launch Festival, Haihe Music Festival, Nezha Sports Festival… are all coming! From August 20 to the end of September, Tianjin will launch more than 500 consumption promotion activities of the “Quality Life Festival”, 10 key activities, and “one district, one theme” in 16 districts.

1. Launching ceremony of 2022 Tianjin “Quality Life Festival”. On August 20th, the opening ceremony of the event was held in Jinjie, Heping Road, and the “Jin Tesco” consumer coupons and discounts and promotions of major business districts and merchants were released.As a special reminder, there will be a grab for “Jin Tesco” consumer coupons at the event site, and coupons will be grabbed at UnionPay “UnionPay”, JD.com, Meituan, and Dianping at the same time. Consumers are welcome to actively participate

2. “Moving Jincheng” Automobile Consumption Festival. Relying on the advantages of parallel imported cars, we issued exclusive consumer coupons nationwide, held the first Parallel Car Safe and Happy Shopping Festival, held the International Automobile Expo, the 10th Automobile Culture Festival and other themed activities to further stimulate the car buying boom. At the same time, it supports FAW Toyota and other auto brands to carry out special promotions, integrates resources such as manufacturers, dealers, and financial institutions, forms a superimposed effect of discounts, and presents “big gift packages” for car purchases to the general public.

3. Green Home Appliances Benefiting the People Month. With the theme of “green, low-carbon and energy-saving consumption”, hold a green home appliance consumption festival, support large shopping malls, e-commerce platforms and other enterprises to carry out home appliance trade-in with discounts and subsidies, promote green smart home appliances, and advocate the concept of green energy conservation.

4. “Gongdu Baiweier” Food Festival. With the theme of “enjoying Jincheng food and promoting Jinwei culture”, we will carry out food theme, coffee market activities, and hold a cultural festival of Tianjin cuisine and western food on the tip of the tongue. Carry forward the brand of Tianjin cuisine, carry out food selections such as “home-cooked dishes”, “regional specialties” and “high-quality innovative dishes”, and integrate and release “Tianjin’s top ten famous dishes” and “Tianjin’s top ten characteristic breakfasts” to promote food consumption.

5. The third nightlife festival. With the theme of “enjoying Jincheng food and promoting Jinwei culture”, we will carry out food theme, coffee market activities, and hold a cultural festival of Tianjin cuisine and western food on the tip of the tongue. Carry forward the brand of Tianjin cuisine, carry out food selections such as “home-cooked dishes”, “regional specialties” and “high-quality innovative dishes”, and integrate and release “Tianjin’s top ten famous dishes” and “Tianjin’s top ten characteristic breakfasts” to promote food consumption.

6. New product launch festival in Jincheng. Organize well-known brands at home and abroad to release trendy and fashionable products, and create first-release activities such as trendy markets, trendy product exhibitions, and trendy brand catwalks. Support the municipal department store association to issue the first store in Tianjin, the technical standards for the first launch, and focus on the release of new products of major brands. Guide local brands and time-honored brands to actively participate in the launch festival activities, and innovate and launch new products.

7. Hi-buy festival for imported goods. Relying on the Florentia Town business district to carry out centralized discount promotions, linking Yansha Auto, Hisense Plaza, MixC and other brand clusters, launching new scenarios such as the first launch, the first store, and the first exhibition to amplify the spillover effect of high-end brands. Easyhome holds the International Imported Home Furnishing Consumption Week, bringing together more than 100 international top furniture brands from all over the world for discounted sales. The Italian Commodity Exhibition and Sales Week was held in Wuqing Creative Milan, focusing on the display and sale of famous and high-quality products from all over the world.

8. Quality life in rural areas. Organize new energy vehicles to the countryside, green smart home appliances to the countryside, green building materials to the countryside, branded product tours, home appliances and furniture trade-in and other promotional activities, to achieve good products, good services, and good prices to the countryside, and help rural revitalization and consumption upgrades.

9. “I Tour Tianjin” series of activities. Start the two major cultural and tourism brands of Jincheng “Haihe Tour” and Bincheng “Pro-sea Tour”, light up Jincheng with music, hold the first Haihe Music Festival, and improve the quality of Haihe’s nighttime economy. Introduce high-quality tourism routes close to the sea, and build a sea sports base in Dongjiang Port and a camping base in Dongli Lake. Organize cultural and tourism activities such as the 13th China Art Festival, Beijing-Tianjin-Hebei RV parade, “919 Tianjin Walk”, selection of new cultural and tourism consumption scenarios, etc.

10. Sports carnival. Relying on the construction of the “Volleyball City”, organize the “Popular Volleyball Happy Season” in Dongjiang Bay to increase the sense of experience and participation. Carry out water sports events, hold activities such as the Chinese Family Regatta, the 4th Water Games, and the 3rd Beijing-Tianjin-Hebei Road Rowing Competition. Promote the V1 car world racing culture and enhance the influence of the Beijing-Tianjin-Hebei region. Successfully hold the 4th Nezha Sports Festival and create more sports consumption scenes.

In addition to 10 key events, the 16 districts of the city will also arrange specific consumption promotion activities in accordance with “one district, one theme”. Major business districts, commercial enterprises, e-commerce platforms and other market entities will launch a number of special themed activities 2022 Tianjin “Quality Life Festival” “The campaign will end at the end of September.

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